Featured Website
Your Cleanroom Supplier
From our Client...
"Our website is a success. We feel that the layout and design of the site has allowed us to thoroughly showcase the products we sell with an emphasis on user friendliness. We would say our ability to manage the site and make necessary changes 'in house' is the one thing that exceeded our expectations.
Carl and Digital Greenlight outlined a plan for our site and followed through in all aspects. He was open to our input and provided his opinions as well. The result is a site that looks professional and more importantly a site which can be expanded and grow along with our company.
We would recommend Digital Greenlight to anyone wanting a professional looking site with courteous and timely services."
Website functions
Hutchins and Hutchins, Inc. came to Digital GreenLight to redesign their cleanroom equipment and supply website.
The new site features site membership, online ordering, and news articles. Hutchins and Hutchins is able to update their catalog themselves with new products, and change prices. They can add promotions and sales for featured items. They can set multiple price levels that work automatically for bulk-purchase customers.
Case study
What they needed, and what we did...
- Make their business more competitive.
To become more competitive, the existing site's visual design was completely redone with a sharp new look, and the functionality of ordering online was added to please customers who prefer to save time by placing orders online.
- Improve online channel of sales/customer contact.
Customer contact online was limited, so while adding features, we simplified the site's navigation to keep site visitors from becoming confused. We added the option to place orders online, and the ability to request quotes for complex or custom items. To entice feedback from customers, we implemented a contact form to replace the email link. The contact form was used to help keep the business email address from being found and used by spamming companies, as well as allowing contact from guests browsing the site on unfamiliar computers, such as hotel or airport courtesy computers.
- Increase exposure to potential customers.
To gain exposure, we listed yourcleanroomsupplier.com in specific online directories and optimized the site's text copy and HTML code for search engines. We now augment the website's natural traffic with a paid advertising program.
- Win new customers, and maintain current ones.
Our strategy to win new customers is to make an outstanding first impression with a professional design, provide complete and useful information relevant to products offered, and make the website simple to use. Useful information gives the website credibility and keep those looking for answers on our website. An easy to understand design is a vital way to win customers, since a confused visitor will not be able to find what they are looking for and go elsewhere.
The convenience of online ordering provides new value to current customers who may prefer saving time online, and website membership can work to promote customer loyalty, by giving a sense of belonging.
- Strengthen brand image.
We developed online brand image with a sharp and professional visual design, using colors and style coordinating with the current logo and print catalog, while being appropriate for the cleanroom industry. The aim is to maintain a positive and consistent image that is present at all points of contact with customers.
Results
We have achieved top-10 search results for 10 of our targeted search terms, and top 30 rankings for an additional 6 search terms.
Website traffic is good. The first month after the redesign we had over 412 unique visitors see the site, by two months that number was over 1800. Total visits were over 2400, meaning people are coming back to the website. Nearly half of that traffic comes from the four major search engines.
In three months since launch the site now has over 150 registered members, with new members joining nearly every day from all over the world. The website also processes new orders nearly every day as well.